App Store Optimization

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Imagine you have built a great mobile app, submit it to the app store and get no downloads. App store optimization (ASO) is the equivalent of search engine optimisation in the mobile world. It ensures that your application gets found when people are searching or browsing in the app store.

According to Forrester Research, 63% of apps are discovered through app store searches! If you're not using ASO to increase your app's search ranking, you are missing out on the largest discovery channel available to your app. We can help you to choose the right keywords for your app, optimize the app description text and give guidance on the use of images and screenshots.